"GET YOUR COMPANY NOTICED" "GROW YOUR BUSINESS"New Orleans, Louisiana becomes the nation's first major city without a daily newspaper. NOLA Media Group will significantly increase its online news-gathering efforts 24 hours a day, 7 days a week, while Advance Central Services will offer the news in print on Wednesdays, Fridays and Sundays.
Both companies are owned by Advance Publications.
So, you're probably saying to yourself, what does this have to do with me? Everything(!), if you are a local business owner that used/uses the newspaper to advertise. It may decrease your advertising costs somewhat, but what about your current and potential customers' ability to see and remember your business offerings? (out of sight, out of mind)
http://www.youtube.com/watch?v=sT7rNNALKhU&feature=relmfu
The decision to form a new company signals a change in the way news and ads are delivered to an increasingly "wired" New Orleans area audience. The current editor of the Times Picayune, acknowledges that for those who rely upon the newspaper as an integral part of their lives, the transition to 3 days a week will be difficult. Jim Amoss states "We will continue our 175-year commitment.....".
As a fan of the newspaper, I'm sure they will continue to do a fine job on new reporting. But what about advertisings? I guess we will just have to cut out those announcements for those sales beginning on Tuesdays after a holiday.
http://www.youtube.com/watch?v=tQ8x3HYoPlo
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