Thursday, December 20, 2012


Facts On Social Networking Use




Should your company utilize Social Networking as a means to promote sales, increase visibility and attract new business?  Here are a few facts to consider if you are serious about the future of your company.

Samsung's recent 3 week Facebook campaign to promote the Galaxy S3 Smartphone reached over 105 million unique users , and generated $129 million in sales.  When asked if Facebook ads work? Of course they do, replies Facebook's global marketing chief Carolyn Everson. Samsung now has more than 20 million fans to market its messages.
PepsiCo  global head of their digital division Shiv Singh, maintains, that based on reach and frequency, Facebook competes effectively with TV and that mobile will eventually overtake TV as the dominant ad platform.

The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social platforms such as Twitter, Google+ and Facebook have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers. So which one of these marketing platforms should you use for your social networking?


 Google+
Google+ has expanded to allow companies to create pages and use them as you would for any social media page. The "Circles" feature allows you to put your clients and followers into different categories and share relevant information.  You could even create an interactive blog.  Additionally, Google+ has added a Google+ search feature which allows you to "search keywords, names or anything else, and use your search results to better understand what people are saying about your products. You can then reward followers with rebate coupons, or other customer discounts offered by your company. 


Twitter
Twitter has also jumped on the bandwagon and has implemented changes. Users will be able to Tweet from anywhere within Twitter, not just their home page. The #discover feature is also really helpful for marketers who want to engage a targeted audience. Tweets will now have the ability to become more targeted based on people's interests, as opposed to Tweeting to the general Twitter population.



Facebook
Facebook has long been the frontrunner in providing features that allow companies to take advantage of social media marketing. With the timeline feature you can go back in time and see some of your older posts. It's more visual than the old profile and you can see a timeline of everything that you've posted since you joined Facebook. In addition the new Facebook Places allows you to check-in or add the specific location of  your business.  All aspiring  businesses should have a presence on Facebook and take advantage of the many opportunities if offers, like apps, contests and many other business features. These capabilities keeps Facebook as the leader of Social Networking platforms.

Contact Gator Media Productions for additional information on these and other Social Networking strategies which will "Get Your Company Noticed and Grow Your Business".



Contact Gator Media Productions today to improve your online presence.

Website                    https://sites.google.com/site/GatorMediaProductions

                                      http://www.facebook.com/pages/Gator-Media-Productions/245089185555391



Get Your Company Noticed! Remember there are no recurring costs.

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Monday, November 26, 2012

Webmercial Facts About Holiday Shopping
It's that time of the year again: Christmas Holiday Shopping Season Black Friday: The annual ritual of retailers promoting their wares with phenomenal savings to attract customers, signaling the beginning of the Holiday Shopping Season. Most retailers have even extended it to cover the entire weekend. Traditionally, shoppers have camped out, stood in long lines and braved chilly temperatures for a chance to purchase products advertised at bargain basement prices. But more often than not their targeted items(s) have sold out before their position in those lines could even gain entry to the store. Even though this practice continues today, more and more shoppers are turning to the convenience of on-line shopping to make purchases not only during the Christmas shopping season, but throughout the year. A fact not lost with big box retailers as they have begun to direct more advertisement dollars toward online shopping ( their websites and social media networks) to maintain their customer base. After all, what could be easier than making an online purchase and then simply pick up the item(s) at the nearest store location? The days of billboard, mass transit and newspaper coupons as the premiere means of advertising are dwindling rapidly in today "wired" world.

https://www.youtube.com/watch?v=bhuoBJQM3c4


https://www.youtube.com/watch?v=sT7rNNALKhU&feature=channel&list=UL






(Figure 1: Bus Stop Bench)










Cyber Monday Retailers have now come up with a new approach to the Holiday Shopping frenzy. The Monday after Black Friday has been dubbed as Cyber Monday. It was created by companies to encourage more online shopping and made its debut in November 2005. Bargains similar to those offered during the Black Friday weekend are readily available by not only the Big Box dealers, but a plethora of merchants offering deals to potential customers via the internet. It has become an international marketing strategy used by online retailers in Canada, the United Kingdom, Portugal, Germany and Chile.


 





(Figure 2: Lighted Billboard)






  (Figure 3: Bus Billboard)

The New York Times reported that " The name Cyber Monday grew out of the observation that millions of otherwise productivew working Americans, fresh off a Thanksgiving weekend of        window shopping, were returning to high-speed Internet connections at work on Monday and          purchasing what they liked." After returning from the long Thanksgiving weekend with a lot of        holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from  work locations with 2010 and 2011 seeing 16% and 22% increases respectively
The first-ever $1 billion online shopping day ($1028M) occurred in 2010, an increase of 16 percent over 2009. 
 
 And in 2011 it was reported that Cyber week saw US consumers spend over $6 billion online from November 28 to December 2. Conclusion: These figures serves as facts that companies ignoring today’s business practices to maintain and acquire new customers will be left in a quagmire of obscurity. A business that can't be found is a business that doesn't exist. And where are business found? Private Websites, (Google, Yahoo, Bing searches), and Social Networks. The irony of this situation is that currently the internet is an even playing field affording small businesses the opportunity to promote their products just like those Big Box companies.
 
  All Business Owners should consider the following questions.
 
1.) Does your online presence readily allow customers the ability to get the latest information about your goods and services?
 
  2.) What is your company doing to increase name recognition and grow your customer base?
 
  3.) Are you using your website to its full potential?
 
4.) Are you using Social Networks to advertise your products and services to Grow Your Business?
 
Contact Gator Media Productions today to improve your online presence.
 
Website                    https://sites.google.com/site/GatorMediaProductions
 
                                      http://www.facebook.com/pages/Gator-Media-Productions/245089185555391
 
 
 
 
 
 
 
Get Your Company Noticed! Remember there are no recurring costs.
 
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Friday, July 6, 2012

Facts About Webmercials - A Continuation

"GET YOUR COMPANY NOTICED"  "GROW YOUR BUSINESS"

New Orleans, Louisiana becomes the nation's first major city  without a daily newspaper. NOLA Media Group will significantly increase its online news-gathering efforts 24 hours a day, 7 days a week, while Advance Central Services will offer the news in print on Wednesdays, Fridays and Sundays.
Both companies are owned by Advance Publications.

So, you're probably saying to yourself, what does this have to do with me? Everything(!), if you are a local business owner that used/uses the newspaper to advertise. It may decrease your advertising costs somewhat, but what about your current and potential customers' ability to see and remember your business offerings?  (out of sight, out of mind)
http://www.youtube.com/watch?v=sT7rNNALKhU&feature=relmfu

The decision to form a new company signals a change in the way news and ads are delivered to an increasingly "wired" New Orleans area audience. The current editor of the Times Picayune, acknowledges that for those who rely upon the newspaper as an integral part of their lives, the transition to 3 days a week will be difficult. Jim Amoss states "We will continue our 175-year commitment.....".

As a fan of the newspaper, I'm sure they will continue to do a fine job on new reporting. But what about advertisings? I guess we will just have to cut out those announcements for those sales beginning on Tuesdays after a holiday.

http://www.youtube.com/watch?v=tQ8x3HYoPlo

Local marketing has changed a lot in the past couple of years. Word of mouth has moved online, but  here is a  powerful tool to help Get You Company Noticed and Grow Your Business.

Gator Media Productions stands ready and totally competent to help you make the transition from print to digital advertising. 

                                                       
                            Your Media, Your Control, No Recurring Costs


The best path to success lies in a digitally focused organization

                         Contact Gator Media Productions and

       "Get Your Company Noticed" and "Grow Your Business"   


                                 sites.google.com/site/GatorMediaProductions

Friday, May 25, 2012

A Continuation of Facts About Webmercials

"GET YOUR COMPANY NOTICED" "GROW YOUR BUSINESS"


In an ever changing society businesses are constantly faced with decisions to determine the future of their operations and, the very existence of the business as a whole.

How is your company poised for the future?

http://www.youtube.com/watch?v=sT7rNNALKhU&feature=relmfu

Do you have a platform designed to maintain your current customer base and attract new business?

Journalist CA. E.B. Boyd, (www.FastCompany.com), offers the following
 "Are you a marketer who wants more access to Facebook's 800 million user? Start thinking about  information about your product that could be something a user would want to share".

As most of you are aware, an IPO (Initial Public Offering) was recently unveiled for the world's number #1 social network.
 Could this be an avenue for the large companies with big budget marketers to muscle in on what up till now has been a free market for small company advertising?

So why do you persist in waiting for someone to infringe on the market share which could be yours;
 but only if you stop being complacent and act now!

http://www.youtube.com/watch?v=tQ8x3HYoPlo

What do you think would happen if the big companies suddenly stopped advertising?
They would no longer be thought of by the public for a particular good, service or product and eventually cease to exist!!!


Contact Gator Media Productions and
Get Your Company Noticed and Grow Your Business

                                sites.google.com/site/GatorMediaProductions


Saturday, April 21, 2012

Continuing with Even More Facts About Webmercials

BP6XAAGDNPTC

"Get Your Company Noticed!" "Grow Your Business!"

Have you noticed that a lot of big media companies are adding "Webmercials" to their websites and the internet in general?

These Webmercials are in addition to the millions they have spent to promote their products and services during major sporting events (Super Bowl, Final Four etc...) and other high interest television events (Oscars, Grammy's etc...).

Marketing Managers for these companies have come to the realization that people are spending more time in front of  their  computer screen rather than their television screen.

These large companies have blitzed the television airways with promotions to set in the minds of potential customers  "Remember us when purchasing a particular good or service." And now they are focusing their attention on the World Wide Web.

They recognize that the viewing potential of the internet is far greater than what could be reached by any given television event. (Facebook alone has 200 million users). Fortunately for smaller businesses, having your own Webmercial, Social Networking and/or having your own website significantly reduces the advantage previously held by these larger companies. You can promote you business much more effectively and set in the mind of potential customers to "Remember us Too when purchasing a particular good or service."


Having your own Webmercial and utilizing your website and/or Social Media whenever and however you choose affords you the ability to present your business and/or products and not be over-shadowed by the larger companies due to budgetary constraints.

Contact GMP today to create your Webmercial,  so that when people think of a particular good or service, your company has been established in their mind to lead them to your company.

What are you  waiting for?    https://sites.google.com/site/GatorMediaProductions



Get Your Company Noticed!

Remember there are no recurring costs.

 Like us on Facebook

 

Friday, April 13, 2012

Additional Facts about Webmercials

BP6XAAGDNPTC

"Get Your Company Noticed!" "Grow Your Business!"

Are you still unsure about the use of Social Media to Get Your Business Noticed?
Do you realize that the populations of Costa Rica, Russia, Spain, Switzerland, France, Korea, Mexico, Greece, Hungary, Turkey, Indonesia and the United States combined wouldn't equal the number of users on Facebook alone?
Just 1 Social Network!
So, how can Social Networking's  mega populations help generate more leads for your business?

Amy Porterfield, (Author of  Facebook Marketing- All In One for Dummies) gives advice for marketing on FB with an intelligent strategy. "Did you know or realize that there are nearly 1 billion people using FB? That's means 1 in 7 people on earth are using FB, and over 205 million are in the United States alone."  There is no other place you can capture such a massive audience. "More and more, people are accessing the internet using their smartphones" to stay connected. "You can literally be in  your audience's pockets."
Think of how many FB posts are viewed", commented on "and liked each day."
Why not get your message out via this same method using your GMP Webmercial? https://sites.google.com/site/GatorMediaProductions

It is  evident that the use of social media is the wave of the future for smart marketers. Those employing this strategy have seen staggering results. Massive explosions in traffic, results in more qualified leads; and sales to new and lifetime customers for businesses that  use it well. 

The human mind reflects much more readily on  visualizations than mere words.
You want people to think of "your" company when they are ready to purchase goods and/or services.
 
Get your message out there using a GMP Webmercial!
 https://sites.google.com/site/GatorMediaProductions

Remember, the large mega companies are now using this strategy because it works! And YOUR business has equal access for employing the same technique; but,
ONLY IF YOU USE IT!                         

Attract more fans! Increase your customer base!                                                                   
Mike Stelzner realized massive success  when he started using social media to promote his online magazine The Social Media Examiner. His fan base grew to over 30,000 in less than one year and was instrumental in generating more than $1.7 million in sales last year alone.

So what are you waiting for?

Grow your business utilizing the power of Social Networking and begin advertising your business whenever and however you like.

What have you got to lose? Your customers to your competitors, that's what!

Contact Gator Media Productions Today and have yours created.
There are no Recurring Costs!

https://sites.google.com/site/GatorMediaProductions

Friday, March 16, 2012

Continuing with Even More Facts About Webmercials

BP6XAAGDNPTC

"Get Your Company Noticed!" "Grow Your Business!"

Have you noticed that a lot of big media companies are adding "Webmercials" to their websites and the internet in general?

These Webmercials are in addition to the millions they have spent to promote their products and services during major sporting events (Super Bowl, Final Four etc...) and other high interest television events (Oscars, Grammy's etc...).

Marketing Managers for these companies have come to the realization that people are spending more time in front of  their  computer screen rather than their television screen.

These large companies have blitzed the television airways with promotions to set in the minds of potential customers  "Remember us when purchasing a particular good or service." And now they are focusing their attention on the World Wide Web.

They recognize that the viewing potential of the internet is far greater than what could be reached by any given television event. (Facebook alone has 200 million users). Fortunately for smaller businesses, having your own Webmercial, Social Networking and/or having your own website significantly reduces the advantage previously held by these larger companies. You can promote you business much more effectively and set in the mind of potential customers to "Remember us Too when purchasing a particular good or service."


Having your own Webmercial and utilizing your website and/or Social Media whenever and however you choose affords you the ability to present your business and/or products and not be over-shadowed by the larger companies due to budgetary constraints.

Contact GMP today to create your Webmercial,  so that when people think of a particular good or service, your company has been established in their mind to lead them to your company.

What are you  waiting for?    https://sites.google.com/site/GatorMediaProductions



Get Your Company Noticed!

Remember there are no recurring costs.

 Like us on
http://www.facebook.com/pages/Gator-Media-Productions/245089185555391