Facts On Social Networking Use
Should your company utilize Social Networking as a means to
promote sales, increase visibility and attract new business? Here are a few facts to consider if you are
serious about the future of your company.
Samsung's recent 3 week Facebook campaign to promote the
Galaxy S3 Smartphone reached over 105 million unique users , and generated $129 million in sales. When asked if Facebook ads work? Of course
they do, replies Facebook's global marketing chief Carolyn Everson. Samsung now
has more than 20 million fans to market its messages.
PepsiCo global head
of their digital division Shiv Singh, maintains, that based on reach and
frequency, Facebook competes effectively with TV and that mobile will
eventually overtake TV as the dominant ad platform.
The potential that online marketing has to brand companies
and engage a targeted audience is growing exponentially. Social platforms such
as Twitter, Google+ and Facebook have been adapting to this new wave of
marketing by rolling out new features that make it easier for marketers. So
which one of these marketing platforms should you use for your social
networking?
Google+ has expanded to allow companies to create pages and
use them as you would for any social media page. The "Circles"
feature allows you to put your clients and followers into different categories
and share relevant information. You
could even create an interactive blog.
Additionally, Google+ has added a Google+ search feature which allows
you to "search keywords, names or anything else, and use your search
results to better understand what people are saying about your products. You
can then reward followers with rebate coupons, or other customer discounts
offered by your company.
Twitter
Twitter has also jumped on the bandwagon and has implemented
changes. Users will be able to Tweet from anywhere within Twitter, not just
their home page. The #discover feature is also really helpful for marketers who
want to engage a targeted audience. Tweets will now have the ability to become
more targeted based on people's interests, as opposed to Tweeting to the
general Twitter population.
Facebook
Facebook has long been the frontrunner in providing features
that allow companies to take advantage of social media marketing. With the
timeline feature you can go back in time and see some of your older posts. It's
more visual than the old profile and you can see a timeline of everything that
you've posted since you joined Facebook. In addition the new Facebook Places
allows you to check-in or add the specific location of your business. All aspiring businesses should have a presence on Facebook
and take advantage of the many opportunities if offers, like apps, contests and
many other business features. These capabilities keeps Facebook as the leader
of Social Networking platforms.
Contact Gator Media Productions for additional information
on these and other Social Networking strategies which will "Get Your Company Noticed and
Grow Your Business".
Contact Gator Media Productions today to improve your online presence.
Email glovesr@gmail.com
Get Your Company Noticed! Remember there are no recurring costs.
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